The 100 Day Vlogging Failure And The Youtube Business Lessons To Be Taken Forward
Firstly I must apologies. Due to family issues the 100 day challenge fell flat on its face. Added to that I have begun a Business Management degree at Liverpool Hope University while juggling a bookkeeping business and working on the campervan company, it can be said that the past few weeks have had me discover stress levels akin to the keel of the titanic on crash day. Firstly the 100 day challenge was to get used to being in front of the camera, that was achieved so the exercise wasn’t a complete failure. The content on the other hand…
It is nearly impossible to film a daily vlog with brilliant content without:
A, full time to commit to it
B, the equipment (software and hardware) to produce something to compete with the astronomical standards people expect today from YouTube.
Videos are now well beyond what would have been considered TV quality 10 years ago which wouldn’t be a problem if I could sit down and plan the content and narrative of each video. The result was just a slightly worn out person looking idiotic and then ranting for 10 minutes. All in all the views picked up but remained pretty consistently in the tens, with more videos that could have picked up but I would much prefer to create 25 high quality videos that could, to some extent, go viral and thus, market themselves.
So what are the lessons here:
Plan – if I was to do it all again I would spend a month planning every video. 1 day of planning to film a day and spend up to 100 days doing that before committing. I’d also recommend a decent software setup, the iPhone is fine but limits ones ability to really be creative.
Film in locations and possibly in a cool car – I could film while driving to work/uni. I’m not sure driving a 1.6 golf FSI has quite the Lamborghini kudos of say Tai Lopez so a Porsche 944 may possibly be en route to the Mears Drive way (depending on many factors). I also plan to get away from my desk which just looks all a bit ‘saddo in his house’ but this is impossible to do daily unless you are paid to go to locations to make films.
The challenge opened my eyes to a lot of research on YouTube which is a massive and growing platform which’ll no doubt dominate the world of online business for may years to come. Like Amazon it will only get bigger. Regarding my own videos: Quantity wise its definitely a case of less is more, as long as the trade off (i.e.: less videos per week) brings with it a boost in quality, information and visual appeal. Overall I thoroughly enjoyed the creative process of making and editing for YouTube and look forward to working further with the medium to make something really profound. I believe in the current climate of online marketing, all such efforts will not be wasted as YouTube will no doubt prove vital to future marketing strategy.