Borders Pet Supplies To Open In Liverpool Baltic Triangle.
As you may already know Borders Pet Supplies (A company me and my fiance setup to service the pet products trade) is currently trading on Amazon Prime via their FBA programme. This means they store all our stock at their warehouse in Doncaster and distribute from there all over Europe. We setup the business in May having had our products designed and personalized to our specification at a factory which then shipped them to the UK. So far we’ve had quite a lot of sales in countries throughout Europe. The products we sell and the nature with which our customers buy the products lead us to believe that seeing and feeling are a major part of the buying process the customer is currently missing out on.
With this in mind we have decided to setup a stall at the Redbrick warehouse in Liverpool’s up and coming Baltic triangle. The area is currently undergoing a massive boost due to private and public funding and is already being spoken of as the place to be in the city.
Armed with an attention loving and friendly Dachshund we aim to create the space we would want to buy our dog coats, leads, beds et al from. It was after all a desire to suit our own needs and find the perfect products for our own hound that lead us up the path of developing our own pet products.
The task of building the shop and making sales is no mean feat. The desire to build on my skills in this area and the challenge of building a bricks and motor point of reference for the business leaves me somewhat nervous as we have only until the 3rd of September to get it done.
The first niggle was withdrawing a majority of the stock from the Amazon warehouse. Unfortunately this could take between a week and 3 weeks which would leave us without dog beds initially. The rest of the stock we have ordered via eBay from surplus of other pet shops until we can develop our own produce in these areas. Essentially we don’t want to begin with a bare stall as that could damage momentum and appear unprofessional especially as initial buzz will be our initial marketing.
The great thing is we will now have a place we can launch our social media platform and following from. As good as Amazon is, unless you wish to fill your Facebook page with generic dog news, their is no real ability to come up with unique content to build a story around. What Oscar (the dachshund) is wearing in the shop on any specific day is something to talk about and people will be more inclined to pop in.
The Red Brick Hangar is situated in the old Caines brewery on Stanhope St and is a Camden style market comprising of vintage clothing shops, antiques, cakes stalls etc and we are situated by the stall of the ‘Scouse Bird Problems’ instagram and Facebook pages.
The whole thing to me has a buzz of proper trade, like those of the Venetian markets who have traded throughout history. In fact I recall sitting in a bar in Venice watching the street traders pack up after a long day and it is the purest form of business in my eyes, and that makes the shop in Liverpool to me to be a very exciting proposition!